8/17/2023 0 Comments Impact client logoUltimately it is all about creativity and skillset, but you also must stay focused and base your concepts on solid strategic understanding. When it comes to logo design, you have to be very intentional with the design choices you make. Great logos do not happen by accident-they are the result of strategic thinking, exploring, failing and designing again.Įach aspect of your logo, whether it is shape, font or colors-can help you influence people’s perception of your brand. Learn more about preparing logo files and creating a style guide on my YouTube channel. In your style guide you also should specify on other brand identity elements like: color palette, typography system, photography style, perhaps illustrations, animations and other elements.ĭepending on the client’s needs and of course on their budget, you can go from a very basic one page style sheet to a more comprehensive brand guideline.įinal word about delivery- remember to always underpromise and overdeliver-I’ve done so by providing my client with an extra logo animation. Ok, so without further ado, let’s jump right into the first step of my logo design process which is the discovery phase.įinally, you need to work on a style guide that would show all the logo variations and how to use them (like safe space, placement on dark vs. Of course the simpler the form is, the less special it tends to become, so the challenge is to keep it simple while making it distinctive enough so it can be remembered. Memorable means that while the form must be simple, it must also be distinctive enough to be easily remembered. in small size on a business card, and in big size such as a signage. ![]() Simple means that a logo has to be focused on a single story and in most cases it must be uncomplicated in form.Ī logo must be simple so it can work effectively and flexibly in a wide range of sizes and media e.g. Is it appropriate?Īppropriate means that the logo is relevant in form and concept to the client and its industry.įor example: If you’re designing for a fashion brand, then the logo needs to be elegant, but if you’re designing for a sports brand, then the logo probably needs to be bold and dynamic. Impact: Massive improvement in case backlog and value to crime victims.Now, let’s explain each of those principles shortly to understand what they really mean. What We Did: Customized a Strategic Productivity course of training for forensic DNA laboratories. ![]() Impact: Increased work flow, productivity, cost reduction and employee engagement. What We Did:Designed and developed layouts for office environments. Impact:Acceptance and benefit from emerging disruptive Operations tech. What We Did:Integrated artificial intelligence and predictive analytics engine into key Operational arenas. Impact:Improved service value to constituents within static department budgets. What We Did:Private-public partnership to standardize government department/agency Operations. Utah Governor ’ s Office of Management & Budget Greatly increased speed and value to strategic customer segments. Impact: Five-fold reduction in non-value-adding work. What We Did: Strategic recasting of sales bidding processes, systems, and measurements. Impact: Enabled $1.1B enterprise valuation in matter of months. Led strategy and execution of previously non-existent product designs, operating processes, supply chain, warehouse, customer fulfillment/support, metrics, and systems. What We Did:Interim executive leadership. ![]() Impact: Revenue growth of 2.5X over three years while doubling productivity. What We Did:Created Strategic Productivity metrics/dashboards/strategy and recast all software development/testing/release/implementation services/support to focus on customer value delivery. Impact: Enabled foundational Operations for 100X product volume growth over less than one year. What We Did: Integrated new product design, supply chain, and manufacturing launch into Strategic Productivity framework. ![]() Impact:Retail stores launched with greater speed and customer value with reduced launch costs. Managed and mentored retail launch improvement projects. What We Did: Trained new retail location launch team in Strategic Productivity.
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